Chris Wiseman Consulting
Marketing & Business Optimisation Consultant

Understand what is really holding performance back, then fix the right problem.

Marketing may be where the problem shows up. But the real issue could sit in the customer journey, tracking, reporting, CRM, sales process, follow-up or wider operations.

20+ yrs
Across six sectors
4.1% → 8.1%
Charity conversion rate
£1.5m+
Additional annual revenue
Something is not working. But where?

The first problem is not always the real problem.

The temptation is to fix the first visible problem. The better approach is to understand where performance is actually breaking down before spending more time or money.

Leads have slowed down
Marketing feels expensive
The website is not converting
Sales are inconsistent
Reporting is unclear
Follow-up is patchy
How I help

Breadth across the whole journey — not a menu of channels.

Marketing performance

Understand which activity is producing value, where budget is being wasted and what should change.

Customer journey and conversion

Find where prospective customers are dropping out and make the path to enquiry or sale clearer.

Reporting and commercial visibility

Connect activity to meaningful outcomes so decisions are based on evidence rather than assumptions.

CRM, automation and process

Improve follow-up, reduce manual work and create stronger handovers between marketing, sales and operations.

Primary offer

Business Performance Review

Find out what is really holding performance back.

This practical diagnostic review looks across the relevant parts of your business to identify the likely bottlenecks, priority fixes and actions most likely to make a commercial difference.

Explore the Business Performance Review
Clear diagnosis
Evidence-backed findings
Priority actions
Quick wins and structural improvements
Practical action plan
The review looks across
Marketing→Journey→Sales→Systems
The Wiseman Method

From symptoms and assumptions to evidence and priorities.

See the full method →
01

Understand the business

02

Measure what matters

03

Challenge assumptions

04

Find the bottleneck

05

Fix, measure and improve

Evidence

Practical improvements. Commercial outcomes.

View case studies →
National UK Charity
4.1% → 8.1%

Overall conversion rate improved, generating more enquiries from less traffic.

Aylsham Football Club
500%+

Sponsorship turnover growth alongside digital and operational improvements.

Quotatis / AnyTrades
£1.5m+

Additional annual revenue and a 14-person marketing team built from the ground up.

Chris Wiseman presenting at a business event
About Chris

Experienced enough to see the wider picture. Practical enough to improve it.

I have spent more than 20 years working across marketing, ecommerce, travel, charity, home improvement, lead generation and manufacturing. My work has covered PPC, SEO, affiliates, eCRM, Amazon, CRM, automation, reporting and wider digital transformation.

The sectors have changed, but the approach has stayed the same: understand the business, measure what matters, challenge assumptions and focus on the improvements most likely to make a commercial difference.

About Chris →

Not sure where the problem sits?

That is usually a good place to start.

Book a conversation